Hi, I’m Shira!

As a lifelong doodler and storyteller with an active imagination, I was naturally drawn to the world of design. I love creative problem-solving and working together as a team to bring new products and experiences to life.

In my career, I have spearheaded design for multiple mobile and web products, shipping high-quality UX and UI from conception to launch. I’ve designed for a variety of industries, including SaaS, Home Design and Architecture, Manufacturing, Agriculture, GIS, and Content Management Syatems.

I live with my husband, dog, and two cats in St. Paul, Minnesota. In my spare time, I love to be in nature, rock climb, play piano, and make art.

What I bring to the table:

Strategic Business Acumen

I take time to understand the business strategy and create space for dialogue with stakeholders throughout the entire design process.

Team player

Good design does not happen in a vacuum. I strive to facilitate environments where design, product, engineering, and the business can work harmoniously together.

Human-centered perspective

Understanding customer needs and pain points and iterating based on user feedback is paramount to my process as a designer.

Product Management Experience

The line between product management and design is blurry. I have often stepped up to the plate to guide product strategy, agile ceremonies, and prioritization exercises.