User Experience + Product Designer

Reach
A modernized Content Management System for a digital signage technology company.


TL;DR: What I delivered + Impact
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Project Overview
Client:
My Role:
Timeline:
Reach Media Network
UX Design
UI Design
UX Research
Information Architechture
9 months
1 UX Designer (me)
6 Developers
1 Project Manager
1 DevOps Engineer
1 QA Tester
1 SCRUM Master
Team:
Figma
Jira
Confluence
Google MUI
UsabilityHub
Pen & Paper
Tools:


Before
After


My Design Process

This is an example of how a Reach customer can easily create, edit, and schedule playlists of content to display on their players.
Throughout the course of this project, I learned the importance of communicating clearly and confidently with developers. I established a new routine of weekly check-ins with my entire team to talk through what’s coming next for design, answer and ask questions, and ensure that everyone is on the same page.
I became so much more confident as a designer on this product, because it was the first time I was entrusted to establish an entirely new design system from scratch, and fully lead the team on design decisions.