Illusion Theater is a long-standing theater company renowned in the Twin Cities community for producing fresh and thought-provoking plays for five decades. The company is currently undergoing a rebranding process and is set to launch a new website, reflecting their commitment to bringing fresh and exciting theater experiences to their audiences. 

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I am taking the lead on this rebranding process, and currently collaborating with theater leadership to clarify their value proposition and how they position themselves to the world. So far, I've led several ideation and design-thinking workshops to uncover a brand identity, updated mission statement and site content, and a new look and feel.